How do young people experience sexualisation based on their gender? How has the rise of the instant messaging services, in particular MSN impacted on these differences?

Josef Brodala


Sexualisation as an academic term has been used by gender scholars for a number of years. However more recently it has started to enter the public lexicon and discussions of the effects of sexualisation have become more and more frequent within the mainstream media.  (Egan and Hawkes, 2008:308.) A recent campaign on the petition website “”   sought to stop the Daily Mail sexualising young women which saw over thirty five thousand signatures. The Guardian declared a “fight against the sexualisation of children,” and mentioned many campaigners seeking to “put a stop to the practice [of media sexualisation].” (Cochrane, 2014.) In addition, the British government has commissioned two separate reports into sexualisation, the first a Home Office commissioned report, which was written by Linda Papadopoulos in 2010; then a year later a Department for Education report by Reg Bailey in 2011. It is a topic therefore that has had a large amount of interest within the academic, the public and the government spheres and one worthy of further investigation.

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